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Agency Leo Burnett approached Rana Salam Studio to design a package to celebrate 50 years of Picon. The client wanted three women artists who were also mothers to redesign the graphics in a contemporary style. Rana played with the Picon logo – replacing the ‘co’ in Picon with the number 50 - and included her familiar flowers and stripes to create a stylish look for the brand. The campaign ran for a limited time, during which the Rana Salam-labelled products became a best-seller.
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