Al Mathaaq


Kalila, meaning 'my friend' in Arabic, is a new concept oriental bakery and coffee house in Jeddah, Saudi Arabia.Rana Salam Studio was asked to design and create the whole brand identity, from logo, packaging to interior graphics through to staff uniforms – all traditional, but with Rana Salam’s signature modern twist. The studio also created a fantastic wall unite made from wooden maa'moul moulds found in Saida, Lebanon.