Serge Macaron

Beirut, Lebanon

A sister brand of Beirut’s renowned Mayrig restaurant, client Serge Maacaron’s aim was to create a new brand highlighting a contemporary expression of Lebanese-Armenian style and cuisine. The studio used familiar Armenian style-cues such as the black and white photographes of Arminia's landscapes, and worked with the client to deliver a modern vibe which reflects the modern Armenian cuisine Batchig is now well-known for. The logo was inspired from the pomegranate fruit giving it a pixelated look and feel.